Touchline

What continuity looks like in communications

Strong communications are rarely built through one-off moments. We explore how trust can be created when messages, tone and priorities all hold together over time – across reports, leadership communications, campaigns, and periods of scrutiny.

publishing

When print matters

Touchline’s Content Director John Murray examines the role of print in the modern content landscape, and outlines when it can be most impactful.

Touchline

How to sustain a credible tone of voice

Tone of voice consultant Jo Matthews, who has worked with Touchline on a number of its highest-profile brand communications projects, examines how organisations maintain – or lose – a consistent voice over time.

sport

Why turning hype into habit is the next step for women’s sport

As women's sport continues on its upward trajectory, the focus is now on turning flashpoints into sustainable growth.

sport

From inequality to advocacy: Why sustainability is at the heart of women’s sport

We explore the unique relationship between women's sport and climate change.

sponsorship

Olympic inspiration reaches further than ever

Record streaming figures and billions of digital engagements at Milano Cortina 2026 underline the growing global reach of the Olympic Games.

sponsorship

Partnerships with purpose

What Milano Cortina 2026 shows us about communicating partnership impact

sponsorship

Rising sponsor expectations: what this means for rights holders

With major events like the Australian Open expanding their commercial programmes, we explore how rights-holders can meet growing demands from sponsors